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Privacy Policy

Last updated: July 20, 2026

This Privacy Policy explains how Amory Apps Corp (“Luma”, “we”, “us”, or “our”) collects, uses, and shares information when you use the Luma website and platform (the “Service”).

1. Information we collect

Account information. Luma uses passwordless sign-in: instead of a password, we send a one-time code to your email address to verify it is you. We collect your email address and any name you choose to provide.

Assessment and profile information. To personalize your plan, you may provide information such as your age range, cycle and lifestyle habits, and nutrition preferences. Some of this may be health-related and is treated as sensitive.

Content you create. We process the lessons you complete, recipes you save, and progress you log within the platform.

Purchase information. When you subscribe, payment is processed by our payment provider. We receive confirmation of your purchase and subscription status but do not receive your full payment-card details.

Technical and usage information. We automatically collect limited device, browser, and usage data to operate, secure, and improve the Service.

2. How we use information

We use the information we collect to:

  • Create and manage your account and passwordless sign-in.
  • Build and adjust your personalized nutrition and lifestyle plan.
  • Maintain features such as lessons, recipes, and progress tracking.
  • Process subscriptions, trials, and related billing.
  • Measure and improve the Service and respond to support requests.
  • Maintain security and comply with our legal obligations.

3. Health-related information

Information about your cycle, habits, and goals may be considered health-related or sensitive under some laws. We use it only to personalize the features you choose to use. Luma is an educational service and does not provide medical advice, diagnosis, or treatment. You can withdraw consent or delete this information at any time.

4. How we share information

We do not sell your personal information. We share it only with service providers who help us operate the Service (such as hosting and payment processing), when required by law, or to protect our rights and users. These providers are bound to use your information only to provide services to us.

5. Data retention and security

We keep your information for as long as your account is active or as needed to provide the Service and meet legal obligations. We use reasonable technical and organizational measures to protect your information, though no method of transmission or storage is completely secure.

6. Your rights

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, and to object to or restrict certain processing. To exercise these rights, contact us at support@lumahealth.me.

7. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last updated” date above and, where appropriate, notify you.

Company details

Amory Apps Corp

30 N Gould St Ste R, Sheridan, WY 82801

Support: support@lumahealth.me

Luma provides educational nutrition and lifestyle content for informational purposes only and is not medical advice, diagnosis, or treatment.

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